Bulk SMS in the UAE, TDRA compliant
Sender ID registration through e& and du, Arabic support, promotional windows respected
UAE SMS runs through two operators and both require your sender ID registered before any traffic flows. The TDRA separates promotional from transactional and restricts when promotional messages may be sent. Get the classification wrong and your traffic is blocked at the operator with no appeal. We file the registration, keep the renewals current and classify your traffic correctly from the start.
Quick Consultation
Starting at ₹2.20 – ₹3.80 per SMS + GST
Chat on WhatsApp See packages & book online- ✓ Free consultation & fixed quote
- ✓ Dedicated project manager
- ✓ GST invoice · secure payment
Quick answer
TDRA-compliant bulk SMS in the UAE with sender ID registration through e& and du, Arabic Unicode support and promotional time-window handling.
₹2.20 – ₹3.80 per SMS
Starting price
Live in 3 days to 3 weeks depending on registration
Typical timeline
What is included for the United Arab Emirates
Sender ID registration through e& and du, Arabic support, promotional windows respected
Sender ID registration
Filed with both e& and du using your trade licence and an authorisation letter on company letterhead. Separate IDs for promotional and transactional.
Promotional time windows
The TDRA restricts promotional sending hours. Campaigns are scheduled inside the permitted window automatically rather than rejected at the gateway.
Arabic messaging
Full Unicode support with correct right-to-left rendering. Arabic uses a shorter segment length, so we show you the real per-message cost before you send.
Transactional routing
OTPs, delivery updates and appointment reminders on transactional routes that reach recipients regardless of marketing preferences.
Trade licence documentation
Free zone or mainland, we prepare the document pack. Most first-time rejections are a missing authorisation signature.
Renewals tracked
Sender ID registrations expire. We track and refile before they lapse, which is the usual cause of traffic stopping without warning.
Indicative rate for the United Arab Emirates
Where you land inside the band depends on monthly volume, message category and route type.
| Destination | Typical route | Indicative rate |
|---|---|---|
| the United Arab Emirates | TDRA, via e& (Etisalat) and du | ₹2.20 – ₹3.80 per SMS |
Indicative in INR, excluding GST. Transactional, OTP and promotional traffic are priced separately. Final rates confirmed in writing before you commit.
Built for resellers and developers
A large share of our volume is other people's customers. The platform is built for that.
SMPP connectivity
SMPP v3.4 binds over TLS with agreed TPS.
- • Transmitter, receiver or transceiver, full DLR pass-through.
- • Staging bind for testing before production.
White label
Your brand, your domain, your pricing.
- • Multi-tier accounts with per-client rate cards.
- • Prepaid wallets, invoicing and a reseller admin.
APIs and webhooks
REST and HTTP APIs with PHP, Python, Node and Java examples.
- • Webhooks for delivery receipts and inbound messages.
- • Sandbox credentials from day one.
Failover routing
Primary and backup route per destination.
- • Automatic failover on operator-level failures.
- • Route type published per country, not hidden.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live · + GST
- ✓Sender ID / registration filed for the United Arab Emirates
- ✓Account setup and test sending
- ✓HTTP API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹2.20 – ₹3.80 per SMS
Business
From ₹24,999
Regular sending at volume · + GST
- ✓Everything in Starter
- ✓Multiple sender IDs and templates
- ✓SMPP bind with agreed TPS
- ✓Two-way number for replies
- ✓Priority routing and failover
- ✓Named account manager
- ✓Volume rates below the indicative band
Reseller / White label
Custom
Selling under your own brand
- ✓Platform under your brand and domain
- ✓Multi-tier customer accounts
- ✓Your own rate cards and margins
- ✓Prepaid wallets and invoicing
- ✓Reseller admin and reporting
- ✓We stay invisible to your clients
Our Process
Scope and route check
We confirm your destinations, monthly volume and message type, then tell you which routes and registrations each market needs — including where we are not the cheapest option.
Registration
DLT, TDRA, 10DLC, SSIR or local operator filings, prepared and submitted by us. You sign; we chase.
Test send
A live test to your own numbers on the production route, with real delivery receipts, before a single customer message goes out.
Go live
Campaign scheduling or API credentials, whichever you need. Account manager named, escalation path agreed.
Review
Monthly delivery and cost report by destination, with route changes recommended where the numbers justify them.
Technology We Use
Connectivity
SMPP v3.4 over TLS · HTTP / REST API · Webhooks · Sandbox credentials
Channels
A2P SMS · WhatsApp Cloud API · RCS verified sender · Voice OTP
Delivery
Operator-level DLRs · Automatic failover routing · Two-way long numbers · Short codes
Content
Unicode / UCS-2 · Regional scripts · Rich cards and carousels · Media and PDF
Get in Touch
Ready to start your bulk sms uae (tdra) project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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