Bulk SMS pricing, by country and message type
What SMS actually costs, with the transactional and promotional split shown
The honest version of SMS pricing has three variables, and most quotes hide two of them.
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Starting at ₹9,999 + GST
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Quick answer
Bulk SMS in India costs an indicative ₹0.12 to ₹0.16 per promotional message and ₹0.16 to ₹0.22 for transactional and OTP, excluding GST. International rates run from ₹0.55 per SMS in the United States to ₹4.80 in Australia. Three things move the price: the destination country, whether the message is promotional or transactional, and the script — non-Latin text encodes at 70 characters a segment instead of 160, so the same sentence costs two to three times more.
The first is the country. India is the cheapest high-volume market in the world at around ₹0.15; the Gulf runs ₹2 to ₹4; the United States is cheap per message but needs 10DLC registration first.
The second is the message category. Transactional and OTP traffic runs on routes tuned for latency and costs more than promotional. A provider quoting one blended rate for both is either overcharging you for promotional or putting your OTPs on a slow route.
The third is the script, and it is the one that surprises people. Latin text in GSM-7 gives you 160 characters per segment. Hindi, Arabic, Bangla, Chinese or Tamil encode as UCS-2 at 70 characters, so a message you think is one segment is three. We count segments on your actual copy before you commit to a volume rather than after the first invoice.
₹9,999
Starting price
The numbers
| Destination | Typical route | Indicative rate |
|---|---|---|
| India | DLT registered, operator-direct | ₹0.12 – ₹0.22 |
| United States | 10DLC / toll-free | ₹0.55 – ₹1.10 |
| Nepal, Bangladesh | Operator-direct | ₹0.60 – ₹2.10 |
| Southeast Asia | Operator-direct | ₹1.20 – ₹4.50 |
| Africa | Operator-direct | ₹1.20 – ₹4.00 |
| Saudi Arabia, UAE, Gulf | Operator-direct, sender ID registered | ₹2.00 – ₹4.20 |
| United Kingdom, Europe | Tier-1 direct | ₹2.40 – ₹4.00 |
| Australia, New Zealand | Tier-1 direct | ₹2.80 – ₹4.80 |
Indicative, in INR, excluding GST. Promotional at the low end of each band, transactional and OTP at the high end. Non-Latin script costs more because it uses more segments, not a higher per-segment rate. Final rates confirmed in writing before you commit.
Get in Touch
Ready to start your bulk sms pricing project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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Learn More →Rates, regulations and operator details on this page were last reviewed on . Regulations change — if something here is out of date, tell us and we will fix it.
