Bulk SMS across Africa
Operator-direct routes into Nigeria, Kenya, Ghana, South Africa and beyond
Africa is the market where route quality matters most. Operator-direct connections and grey routes sit side by side at very different prices, delivery rates differ by a wide margin, and a gateway that reports everything as delivered tells you nothing. Several regulators now require sender ID pre-registration, and traffic without it is filtered.
Quick Consultation
Starting at ₹1.20 – ₹5.50 per SMS + GST
Chat on WhatsApp See packages & book online- ✓ Free consultation & fixed quote
- ✓ Dedicated project manager
- ✓ GST invoice · secure payment
Quick answer
Bulk SMS across Africa on operator-direct routes, with sender ID registration for Nigeria, Kenya, Ghana and South Africa and honest per-operator delivery reporting.
₹1.20 – ₹5.50 per SMS
Starting price
Live in 3 days to 3 weeks depending on registration
Typical timeline
What is included for Africa
Operator-direct routes into Nigeria, Kenya, Ghana, South Africa and beyond
Nigeria — NCC
Sender ID registration required, with heavy filtering of unregistered traffic. MTN, Airtel, Glo and 9mobile covered.
Kenya — CA
Sender ID registration through Safaricom and Airtel. Kenya has some of the best delivery quality on the continent when routed directly.
Ghana — NCA
Sender registration required, with separate treatment for promotional and transactional traffic.
South Africa — WASPA
Code of conduct compliance including mandatory opt-out and consent rules, enforced by the industry body rather than the regulator.
Operator-direct where it exists
We publish the route type per destination. In Africa the difference between direct and grey is the difference between 95% and 40% delivery.
Honest delivery reporting
Real operator DLRs with failure reasons. A route that claims 100% delivery across Africa is not reporting, it is guessing.
Indicative rate for Africa
Where you land inside the band depends on monthly volume, message category and route type.
| Destination | Typical route | Indicative rate |
|---|---|---|
| Africa | NCC Nigeria · CA Kenya · NCA Ghana · ICASA and WASPA South Africa | ₹1.20 – ₹5.50 per SMS |
Indicative in INR, excluding GST. Transactional, OTP and promotional traffic are priced separately. Final rates confirmed in writing before you commit.
Built for resellers and developers
A large share of our volume is other people's customers. The platform is built for that.
SMPP connectivity
SMPP v3.4 binds over TLS with agreed TPS.
- • Transmitter, receiver or transceiver, full DLR pass-through.
- • Staging bind for testing before production.
White label
Your brand, your domain, your pricing.
- • Multi-tier accounts with per-client rate cards.
- • Prepaid wallets, invoicing and a reseller admin.
APIs and webhooks
REST and HTTP APIs with PHP, Python, Node and Java examples.
- • Webhooks for delivery receipts and inbound messages.
- • Sandbox credentials from day one.
Failover routing
Primary and backup route per destination.
- • Automatic failover on operator-level failures.
- • Route type published per country, not hidden.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live · + GST
- ✓Sender ID / registration filed for Africa
- ✓Account setup and test sending
- ✓HTTP API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹1.20 – ₹5.50 per SMS
Business
From ₹24,999
Regular sending at volume · + GST
- ✓Everything in Starter
- ✓Multiple sender IDs and templates
- ✓SMPP bind with agreed TPS
- ✓Two-way number for replies
- ✓Priority routing and failover
- ✓Named account manager
- ✓Volume rates below the indicative band
Reseller / White label
Custom
Selling under your own brand
- ✓Platform under your brand and domain
- ✓Multi-tier customer accounts
- ✓Your own rate cards and margins
- ✓Prepaid wallets and invoicing
- ✓Reseller admin and reporting
- ✓We stay invisible to your clients
Our Process
Scope and route check
We confirm your destinations, monthly volume and message type, then tell you which routes and registrations each market needs — including where we are not the cheapest option.
Registration
DLT, TDRA, 10DLC, SSIR or local operator filings, prepared and submitted by us. You sign; we chase.
Test send
A live test to your own numbers on the production route, with real delivery receipts, before a single customer message goes out.
Go live
Campaign scheduling or API credentials, whichever you need. Account manager named, escalation path agreed.
Review
Monthly delivery and cost report by destination, with route changes recommended where the numbers justify them.
Technology We Use
Connectivity
SMPP v3.4 over TLS · HTTP / REST API · Webhooks · Sandbox credentials
Channels
A2P SMS · WhatsApp Cloud API · RCS verified sender · Voice OTP
Delivery
Operator-level DLRs · Automatic failover routing · Two-way long numbers · Short codes
Content
Unicode / UCS-2 · Regional scripts · Rich cards and carousels · Media and PDF
Get in Touch
Ready to start your bulk sms africa project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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