Bulk SMS in Nigeria
Sender ID registered with the NCC through a local aggregator, four-network reach
Nigeria is Africa's largest mobile market and the sender ID is regulated at national level: IDs must be registered with the NCC through a local aggregator before use. Four networks matter, MTN leads by a wide distance, and the practical gate on going live is the aggregator relationship rather than the route.
Quick Consultation
Starting at ₹1.20 – ₹3.20 per SMS + GST
Chat on WhatsApp See packages & book online- ✓ Free consultation & fixed quote
- ✓ Dedicated project manager
- ✓ GST invoice · secure payment
Quick answer
Bulk SMS in Nigeria reaches over 150 million mobile subscribers across 4 networks, on MTN Nigeria, Airtel Nigeria, Glo (Globacom) and 9mobile. Sender IDs must be registered with the Nigerian Communications Commission (NCC) through a local aggregator before use. Registration normally takes 2 to 4 weeks. AdelSocial files the registration, provides SMPP and REST access, and charges an indicative ₹1.20 – ₹2.20 per promotional SMS and ₹2.20 – ₹3.20 per transactional or OTP message, by volume and route.
Nigeria is a national registration, not an operator one, and that is good news once it clears: one NCC filing through a local aggregator covers MTN, Airtel, Glo and 9mobile rather than four separate processes. The lead time is the cost of that simplicity, usually two to four weeks, and there is no way to send in the meantime because unregistered IDs are refused outright. We start the filing on day one so it runs in parallel with your integration.
₹1.20 – ₹3.20 per SMS
Starting price
Live in 2 to 4 weeks once documents are in
Typical timeline
over 150 million mobile subscribers · 4 networks
Highlights
What is included for Nigeria
Sender ID registered with the NCC through a local aggregator, four-network reach
Sender ID registration handled
Sender IDs must be registered with the Nigerian Communications Commission (NCC) through a local aggregator before use. CAC company registration, an authorisation letter on company letterhead, the exact sender ID and sample message content. Normally 2 to 4 weeks.
Unicode and long messages
GSM-7 at 160 characters a segment, UCS-2 where you need accented or non-Latin characters, and concatenated long SMS. Segment count shown per message before you send.
Operator-direct routes
Direct interconnects rather than grey or SIM-farm routes, and we publish which route type your traffic is on. Grey routes are cheaper, get your sender rewritten, and get cut off without notice, so we do not sell them.
Transactional and promotional separated
OTP and transactional traffic runs on a route tuned for latency and is priced apart from promotional. Mixing both on one route is what makes OTPs arrive four minutes late.
Delivery receipts that mean something
Operator-level DLRs passed through unchanged: queued, accepted, sent, delivered, or the specific failure reason. We do not mark a message delivered because it left our gateway.
SMPP, REST and a dashboard
SMPP v3.4 over TLS for volume, a REST API for application traffic, and a dashboard with campaign upload for teams who are not developers. Sandbox credentials from day one.
Indicative SMS rate for Nigeria
Where you land inside the band depends on monthly volume, message category and content language.
| Destination | Typical route | Indicative rate |
|---|---|---|
| Nigeria — transactional / OTP | Operator-direct via a local aggregator | ₹2.20 – ₹3.20 per SMS |
| Nigeria — promotional | Operator-direct via a local aggregator | ₹1.20 – ₹2.20 per SMS |
Indicative in INR, excluding GST. Final rates are confirmed in writing before you commit.
What businesses in Nigeria send
The four use cases that make up most of the volume we carry.
OTP and login codes
Banking, which is enormous here, plus fintech, airtime and the large USSD-driven financial sector.
- • Routed for latency, not for price.
- • Separate sender ID from marketing traffic.
Payment and due reminders
Finance, insurance, schools, utilities and ISPs.
- • Scheduled in local time (WAT, UTC+1) so nothing lands at 2am.
- • Local language where the audience expects it.
Delivery and order updates
E-commerce and logistics status messages.
- • Triggered from your own system over the API.
- • Delivery receipts written back to your database.
Offers and campaigns
Retail, travel and hospitality promotions.
- • Consent-based lists only, with opt-out handling.
- • Throttled so a 200,000-message send does not queue for hours.
Other channels for Nigeria
Same country, different economics. We price all three honestly.
Bulk WhatsApp in Nigeria
Best for two-way: one conversation covers 24 hours.
- • ₹2.76 per marketing conversation.
- • Needs opt-in and template approval. See /bulk-whatsapp-nigeria/
RCS in Nigeria
Verified brand sender, rich cards, read receipts.
- • Indicative ₹0.60 – ₹2.40 per message, SMS fallback billed separately.
- • Available where MTN or Airtel has enabled it, and not yet universal. See /rcs-messaging-nigeria/
Not sure which?
OTP and alerts: SMS. Two-way and catalogue: WhatsApp. Branded campaigns: RCS.
- • We sell all three, so there is no channel we need to push you towards.
- • Send us the message you want to send and the volume, and we will price all three.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live in Nigeria · + GST
- ✓Sender ID filed with MTN Nigeria, Airtel Nigeria, Glo (Globacom) and 9mobile
- ✓Account setup and test sending to each network
- ✓REST API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹1.20 – ₹2.20 – ₹2.20 – ₹3.20 per SMS
Business
From ₹24,999
Regular campaigns and application traffic · + GST
- ✓Everything in Starter
- ✓Separate sender IDs for transactional and promotional
- ✓SMPP v3.4 bind over TLS with agreed TPS
- ✓Scheduled sending in local time (WAT, UTC+1) with throttling
- ✓Priority support on WhatsApp and email
Reseller / Enterprise
Custom
Selling Nigeria traffic under your own brand
- ✓Everything in Business
- ✓White-label panel on your domain with your pricing
- ✓Multi-tier sub-accounts and per-client rate cards
- ✓Prepaid wallets, invoicing and a reseller admin
- ✓Primary and backup route per network
- ✓Named account manager
Our Process
Tell us volume and message type
Monthly volume, whether it is OTP, transactional or promotional, and the language of the content. Those three answers set your rate and your route, so we ask before quoting rather than after.
Send documents for sender registration
CAC company registration, an authorisation letter on company letterhead, the exact sender ID and sample message content. We check the ID against the refused list before filing, so you do not lose a week to a rejection.
We file with the operators
Filed with the NCC through a local aggregator covering MTN, Airtel, Glo and 9mobile.
Connect and test in sandbox
SMPP bind or REST key issued immediately, so your developers integrate while registration is pending. Send to your own numbers on each network and read the delivery receipts before you load credit.
Go live and watch the receipts
Load credit, send the first real campaign, and check the per-network delivery rate. If one network underperforms we move the route and tell you that we did.
Technology We Use
Connectivity
SMPP v3.4 over TLS · REST / HTTP API · Webhooks for DLR and inbound · Sandbox credentials
Encoding
GSM-7, 160 characters per segment · UCS-2 for non-Latin characters, 70 per segment · Concatenated long SMS · Per-message segment preview
Networks
MTN Nigeria — largest by subscribers · Airtel Nigeria · Glo (Globacom) · 9mobile · Country code +234 · mobile numbers are 10 digits after the country code, starting 7, 8 or 9
Controls
Per-campaign throttling · Opt-out and suppression list handling · Send-window scheduling in local time (WAT, UTC+1) · Per-client sub-accounts for resellers
Get in Touch
Ready to start your bulk sms nigeria project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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Learn More →Rates, regulations and operator details on this page were last reviewed on . Regulations change — if something here is out of date, tell us and we will fix it.
