Bulk SMS in Malaysia
Sender ID registered with Maxis, CelcomDigi and U Mobile, Malay, Chinese and Tamil supported
Malaysia requires alphanumeric sender IDs to be registered with the operators before they deliver, and the operator landscape consolidated when Celcom and Digi merged into CelcomDigi, so what used to be four networks is now effectively three. It is also a genuinely multilingual market: Malay, English, Chinese and Tamil all appear in consumer campaigns, and the non-Latin scripts change your segment economics.
Quick Consultation
Starting at ₹1.60 – ₹3.80 per SMS + GST
Chat on WhatsApp See packages & book online- ✓ Free consultation & fixed quote
- ✓ Dedicated project manager
- ✓ GST invoice · secure payment
Quick answer
Bulk SMS in Malaysia reaches around 45 million mobile connections across 3 networks, on Maxis, CelcomDigi and U Mobile. Alphanumeric sender IDs generally require registration with the local operators before delivery. Registration normally takes 2 to 4 weeks. AdelSocial files the registration, provides SMPP and REST access, and charges an indicative ₹1.60 – ₹2.80 per promotional SMS and ₹2.80 – ₹3.80 per transactional or OTP message, by volume and route.
Malaysia is a straightforward three-operator filing, but the language mix is where budgets go wrong. Malay and English both encode as GSM-7 at 160 characters a segment. Chinese and Tamil encode as UCS-2 at 70, so the same message in Chinese costs more than twice as much to send as the English version. We count segments per language version before you commit to a volume, so the multilingual campaign you planned is the one you can actually afford.
The other thing that moves your bill is script. Latin text in GSM-7 gives you 160 characters per segment. The moment a message contains Chinese and Tamil, it encodes as UCS-2 and a segment drops to 70 characters, so the same sentence can cost two or three times what the English version does. We count segments on your actual copy before you commit to a volume, not after the first invoice.
₹1.60 – ₹3.80 per SMS
Starting price
Live in 2 to 4 weeks once documents are in
Typical timeline
around 45 million mobile connections · 3 networks
Highlights
What is included for Malaysia
Sender ID registered with Maxis, CelcomDigi and U Mobile, Malay, Chinese and Tamil supported
Sender ID registration handled
Alphanumeric sender IDs generally require registration with the local operators before delivery. Company registration (SSM), an authorisation letter on company letterhead, the exact sender ID and sample content. Normally 2 to 4 weeks.
Chinese and Tamil support
Full UCS-2 encoding. We show you the segment count for your actual message before you buy, because a 70-character segment changes the economics against the 160 you get in Latin script.
Operator-direct routes
Direct interconnects rather than grey or SIM-farm routes, and we publish which route type your traffic is on. Grey routes are cheaper, get your sender rewritten, and get cut off without notice, so we do not sell them.
Transactional and promotional separated
OTP and transactional traffic runs on a route tuned for latency and is priced apart from promotional. Mixing both on one route is what makes OTPs arrive four minutes late.
Delivery receipts that mean something
Operator-level DLRs passed through unchanged: queued, accepted, sent, delivered, or the specific failure reason. We do not mark a message delivered because it left our gateway.
SMPP, REST and a dashboard
SMPP v3.4 over TLS for volume, a REST API for application traffic, and a dashboard with campaign upload for teams who are not developers. Sandbox credentials from day one.
Indicative SMS rate for Malaysia
Where you land inside the band depends on monthly volume, message category and content language.
| Destination | Typical route | Indicative rate |
|---|---|---|
| Malaysia — transactional / OTP | Operator-direct | ₹2.80 – ₹3.80 per SMS |
| Malaysia — promotional | Operator-direct | ₹1.60 – ₹2.80 per SMS |
| Chinese and Tamil content | UCS-2, 70 characters per segment | Same per segment, more segments |
Indicative in INR, excluding GST. Final rates are confirmed in writing before you commit.
What businesses in Malaysia send
The four use cases that make up most of the volume we carry.
OTP and login codes
Banking, e-wallets such as Touch 'n Go and GrabPay, and government services.
- • Routed for latency, not for price.
- • Separate sender ID from marketing traffic.
Payment and due reminders
Finance, insurance, schools, utilities and ISPs.
- • Scheduled in local time (MYT, UTC+8) so nothing lands at 2am.
- • Chinese and Tamil where the audience expects it.
Delivery and order updates
E-commerce and logistics status messages.
- • Triggered from your own system over the API.
- • Delivery receipts written back to your database.
Offers and campaigns
Retail, travel and hospitality promotions.
- • Consent-based lists only, with opt-out handling.
- • Throttled so a 200,000-message send does not queue for hours.
Other channels for Malaysia
Same country, different economics. We price all three honestly.
Bulk WhatsApp in Malaysia
Best for two-way: one conversation covers 24 hours.
- • ₹4.59 per marketing conversation.
- • Needs opt-in and template approval. See /bulk-whatsapp-malaysia/
RCS in Malaysia
Verified brand sender, rich cards, read receipts.
- • Indicative ₹0.70 – ₹2.50 per message, SMS fallback billed separately.
- • Available where Maxis, CelcomDigi or U Mobile has enabled it. See /rcs-messaging-malaysia/
Not sure which?
OTP and alerts: SMS. Two-way and catalogue: WhatsApp. Branded campaigns: RCS.
- • We sell all three, so there is no channel we need to push you towards.
- • Send us the message you want to send and the volume, and we will price all three.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live in Malaysia · + GST
- ✓Sender ID filed with Maxis, CelcomDigi and U Mobile
- ✓Account setup and test sending to each network
- ✓REST API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹1.60 – ₹2.80 – ₹2.80 – ₹3.80 per SMS
Business
From ₹24,999
Regular campaigns and application traffic · + GST
- ✓Everything in Starter
- ✓Separate sender IDs for transactional and promotional
- ✓SMPP v3.4 bind over TLS with agreed TPS
- ✓Scheduled sending in local time (MYT, UTC+8) with throttling
- ✓Priority support on WhatsApp and email
Reseller / Enterprise
Custom
Selling Malaysia traffic under your own brand
- ✓Everything in Business
- ✓White-label panel on your domain with your pricing
- ✓Multi-tier sub-accounts and per-client rate cards
- ✓Prepaid wallets, invoicing and a reseller admin
- ✓Primary and backup route per network
- ✓Named account manager
Our Process
Tell us volume and message type
Monthly volume, whether it is OTP, transactional or promotional, and the language of the content. Those three answers set your rate and your route, so we ask before quoting rather than after.
Send documents for sender registration
Company registration (SSM), an authorisation letter on company letterhead, the exact sender ID and sample content. We check the ID against the refused list before filing, so you do not lose a week to a rejection.
We file with the operators
Filed with Maxis, CelcomDigi and U Mobile in parallel, with the status of each network reported separately.
Connect and test in sandbox
SMPP bind or REST key issued immediately, so your developers integrate while registration is pending. Send to your own numbers on each network and read the delivery receipts before you load credit.
Go live and watch the receipts
Load credit, send the first real campaign, and check the per-network delivery rate. If one network underperforms we move the route and tell you that we did.
Technology We Use
Connectivity
SMPP v3.4 over TLS · REST / HTTP API · Webhooks for DLR and inbound · Sandbox credentials
Encoding
GSM-7, 160 characters per segment · UCS-2 for Chinese and Tamil, 70 per segment · Concatenated long SMS · Per-message segment preview
Networks
Maxis · CelcomDigi — formed by the Celcom and Digi merger · U Mobile · Country code +60 · mobile numbers are 9 to 10 digits after the country code, starting 1
Controls
Per-campaign throttling · Opt-out and suppression list handling · Send-window scheduling in local time (MYT, UTC+8) · Per-client sub-accounts for resellers
Get in Touch
Ready to start your bulk sms malaysia project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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