Bulk SMS in Canada
Short code or long code registration, CASL express consent, French and English
Canada works like the United States technically and is stricter legally. Alphanumeric sender IDs are not supported, so your sender is a registered short code or long code rather than a brand name. The difference is CASL, which requires express consent in most cases rather than the implied consent US practice often relies on, and which carries administrative penalties enforced by the CRTC.
Quick Consultation
Starting at ₹0.70 – ₹1.40 per SMS + GST
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Quick answer
Bulk SMS in Canada reaches around 37 million mobile connections across 3 networks, on Rogers, Bell and Telus. Canadian carriers do not deliver alphanumeric sender IDs. You send from a registered short code or long code, provisioned through the carriers. Registration normally takes 1 to 2 weeks for a long code, 8 to 12 weeks for a short code. AdelSocial files the registration, provides SMPP and REST access, and charges an indicative ₹0.70 – ₹1.00 per promotional SMS and ₹1.00 – ₹1.40 per transactional or OTP message, by volume and route.
Canada looks like the US and behaves more strictly. There is no alphanumeric sender ID, so you provision a long code in a week or two or a short code in two to three months. The legal difference is CASL: express consent is the default requirement, implied consent is narrow and expires, and every message must identify you and carry a working unsubscribe. If your audience includes Quebec, French-language messaging is a practical requirement rather than a courtesy. We provision the number, document the opt-in, and set up both language versions.
₹0.70 – ₹1.40 per SMS
Starting price
Live in 1 to 2 weeks for a long code, 8 to 12 weeks for a short code once documents are in
Typical timeline
around 37 million mobile connections · 3 networks
Highlights
What is included for Canada
Short code or long code registration, CASL express consent, French and English
Sender ID registration handled
Canadian carriers do not deliver alphanumeric sender IDs. You send from a registered short code or long code, provisioned through the carriers. Legal business details for provisioning, plus your use case, sample messages, documented opt-in flow and the opt-out language you will use. Normally 1 to 2 weeks for a long code, 8 to 12 weeks for a short code.
Unicode and long messages
GSM-7 at 160 characters a segment, UCS-2 where you need accented or non-Latin characters, and concatenated long SMS. Segment count shown per message before you send.
Operator-direct routes
Direct interconnects rather than grey or SIM-farm routes, and we publish which route type your traffic is on. Grey routes are cheaper, get your sender rewritten, and get cut off without notice, so we do not sell them.
Transactional and promotional separated
OTP and transactional traffic runs on a route tuned for latency and is priced apart from promotional. Mixing both on one route is what makes OTPs arrive four minutes late.
Delivery receipts that mean something
Operator-level DLRs passed through unchanged: queued, accepted, sent, delivered, or the specific failure reason. We do not mark a message delivered because it left our gateway.
SMPP, REST and a dashboard
SMPP v3.4 over TLS for volume, a REST API for application traffic, and a dashboard with campaign upload for teams who are not developers. Sandbox credentials from day one.
Indicative SMS rate for Canada
Where you land inside the band depends on monthly volume, message category and content language.
| Destination | Typical route | Indicative rate |
|---|---|---|
| Canada — transactional / OTP | Short code or long code, carrier-direct | ₹1.00 – ₹1.40 per SMS |
| Canada — promotional | Short code or long code, carrier-direct | ₹0.70 – ₹1.00 per SMS |
Indicative in INR, excluding GST. Final rates are confirmed in writing before you commit.
What businesses in Canada send
The four use cases that make up most of the volume we carry.
OTP and login codes
Banking, which is concentrated among a few large institutions, plus logistics and government services.
- • Routed for latency, not for price.
- • Separate sender ID from marketing traffic.
Payment and due reminders
Finance, insurance, schools, utilities and ISPs.
- • Scheduled in local time (six time zones, UTC-3:30 to UTC-8) so nothing lands at 2am.
- • Local language where the audience expects it.
Delivery and order updates
E-commerce and logistics status messages.
- • Triggered from your own system over the API.
- • Delivery receipts written back to your database.
Offers and campaigns
Retail, travel and hospitality promotions.
- • Consent-based lists only, with opt-out handling.
- • Throttled so a 200,000-message send does not queue for hours.
Other channels for Canada
Same country, different economics. We price all three honestly.
Bulk WhatsApp in Canada
Best for two-way: one conversation covers 24 hours.
- • ₹3.94 per marketing conversation.
- • Needs opt-in and template approval. See /bulk-whatsapp-canada/
RCS in Canada
Verified brand sender, rich cards, read receipts.
- • Indicative ₹0.80 – ₹2.00 per message, SMS fallback billed separately.
- • Broadly available across Rogers, Bell and Telus. See /rcs-messaging-canada/
Not sure which?
OTP and alerts: SMS. Two-way and catalogue: WhatsApp. Branded campaigns: RCS.
- • We sell all three, so there is no channel we need to push you towards.
- • Send us the message you want to send and the volume, and we will price all three.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live in Canada · + GST
- ✓Sender ID filed with Rogers, Bell and Telus
- ✓Account setup and test sending to each network
- ✓REST API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹0.70 – ₹1.00 – ₹1.00 – ₹1.40 per SMS
Business
From ₹24,999
Regular campaigns and application traffic · + GST
- ✓Everything in Starter
- ✓Separate sender IDs for transactional and promotional
- ✓SMPP v3.4 bind over TLS with agreed TPS
- ✓Scheduled sending in local time (six time zones, UTC-3:30 to UTC-8) with throttling
- ✓Priority support on WhatsApp and email
Reseller / Enterprise
Custom
Selling Canada traffic under your own brand
- ✓Everything in Business
- ✓White-label panel on your domain with your pricing
- ✓Multi-tier sub-accounts and per-client rate cards
- ✓Prepaid wallets, invoicing and a reseller admin
- ✓Primary and backup route per network
- ✓Named account manager
Our Process
Tell us volume and message type
Monthly volume, whether it is OTP, transactional or promotional, and the language of the content. Those three answers set your rate and your route, so we ask before quoting rather than after.
Send documents for sender registration
Legal business details for provisioning, plus your use case, sample messages, documented opt-in flow and the opt-out language you will use. We check the ID against the refused list before filing, so you do not lose a week to a rejection.
We file with the operators
Long code or short code provisioned through the carriers, with the use case and opt-in flow documented at registration.
Connect and test in sandbox
SMPP bind or REST key issued immediately, so your developers integrate while registration is pending. Send to your own numbers on each network and read the delivery receipts before you load credit.
Go live and watch the receipts
Load credit, send the first real campaign, and check the per-network delivery rate. If one network underperforms we move the route and tell you that we did.
Technology We Use
Connectivity
SMPP v3.4 over TLS · REST / HTTP API · Webhooks for DLR and inbound · Sandbox credentials
Encoding
GSM-7, 160 characters per segment · UCS-2 for non-Latin characters, 70 per segment · Concatenated long SMS · Per-message segment preview
Networks
Rogers · Bell · Telus · Country code +1 · numbers are 10 digits, a three-digit area code followed by seven digits
Controls
Per-campaign throttling · Opt-out and suppression list handling · Send-window scheduling in local time (six time zones, UTC-3:30 to UTC-8) · Per-client sub-accounts for resellers
Get in Touch
Ready to start your bulk sms canada project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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Learn More →Rates, regulations and operator details on this page were last reviewed on . Regulations change — if something here is out of date, tell us and we will fix it.
