Bulk SMS in Bangladesh, masking sender ID handled
Masking sender ID through BTRC-listed aggregators, Bangla supported, correctly classified traffic
Bangladesh is a large, cheap and heavily intermediated market. All A2P traffic has to flow through a BTRC-listed aggregator, and the thing that decides whether your route survives is classification: traffic is either masking, meaning it carries your brand name as the sender, or non-masking, and sending masking traffic on a non-masking route is one of the most common reasons a route gets suspended here.
Quick Consultation
Starting at ₹0.60 – ₹1.90 per SMS + GST
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- ✓ GST invoice · secure payment
Quick answer
Bulk SMS in Bangladesh reaches over 190 million mobile subscribers across 4 networks, on Grameenphone, Robi, Banglalink and Teletalk. Brand-name sending is called masking in Bangladesh, and it must be set up through a BTRC-listed aggregator with the traffic correctly classified as masking rather than non-masking. Registration normally takes 1 to 3 weeks. AdelSocial files the registration, provides SMPP and REST access, and charges an indicative ₹0.60 – ₹1.20 per promotional SMS and ₹1.20 – ₹1.90 per transactional or OTP message, by volume and route.
The word to learn in Bangladesh is masking. A masked message shows your brand name as the sender; an unmasked one shows a number. They are different products on different routes at different prices, and the regulator and the operators care which one you are using. We set the classification correctly at the start, because the cost of getting it wrong is not a rejected message, it is a suspended route and a week of no sending at all.
The other thing that moves your bill is script. Latin text in GSM-7 gives you 160 characters per segment. The moment a message contains Bangla, it encodes as UCS-2 and a segment drops to 70 characters, so the same sentence can cost two or three times what the English version does. We count segments on your actual copy before you commit to a volume, not after the first invoice.
₹0.60 – ₹1.90 per SMS
Starting price
Live in 1 to 3 weeks once documents are in
Typical timeline
over 190 million mobile subscribers · 4 networks
Highlights
What is included for Bangladesh
Masking sender ID through BTRC-listed aggregators, Bangla supported, correctly classified traffic
Sender ID registration handled
Brand-name sending is called masking in Bangladesh, and it must be set up through a BTRC-listed aggregator with the traffic correctly classified as masking rather than non-masking. Trade licence or company registration, an authorisation letter on your letterhead, the exact sender name and sample message content. Normally 1 to 3 weeks.
Bangla support
Full UCS-2 encoding. We show you the segment count for your actual message before you buy, because a 70-character segment changes the economics against the 160 you get in Latin script.
Operator-direct routes
Direct interconnects rather than grey or SIM-farm routes, and we publish which route type your traffic is on. Grey routes are cheaper, get your sender rewritten, and get cut off without notice, so we do not sell them.
Transactional and promotional separated
OTP and transactional traffic runs on a route tuned for latency and is priced apart from promotional. Mixing both on one route is what makes OTPs arrive four minutes late.
Delivery receipts that mean something
Operator-level DLRs passed through unchanged: queued, accepted, sent, delivered, or the specific failure reason. We do not mark a message delivered because it left our gateway.
SMPP, REST and a dashboard
SMPP v3.4 over TLS for volume, a REST API for application traffic, and a dashboard with campaign upload for teams who are not developers. Sandbox credentials from day one.
Indicative SMS rate for Bangladesh
Where you land inside the band depends on monthly volume, message category and content language.
| Destination | Typical route | Indicative rate |
|---|---|---|
| Bangladesh — transactional / OTP | BTRC-listed aggregator, operator-direct delivery | ₹1.20 – ₹1.90 per SMS |
| Bangladesh — promotional | BTRC-listed aggregator, operator-direct delivery | ₹0.60 – ₹1.20 per SMS |
| Bangla content | UCS-2, 70 characters per segment | Same per segment, more segments |
Indicative in INR, excluding GST. Final rates are confirmed in writing before you commit.
What businesses in Bangladesh send
The four use cases that make up most of the volume we carry.
OTP and login codes
Mobile financial services, banks and app logins. Volume here is very large and very price-sensitive.
- • Routed for latency, not for price.
- • Separate sender ID from marketing traffic.
Payment and due reminders
Finance, insurance, schools, utilities and ISPs.
- • Scheduled in local time (BST, UTC+6) so nothing lands at 2am.
- • Bangla where the audience expects it.
Delivery and order updates
E-commerce and logistics status messages.
- • Triggered from your own system over the API.
- • Delivery receipts written back to your database.
Offers and campaigns
Retail, travel and hospitality promotions.
- • Consent-based lists only, with opt-out handling.
- • Throttled so a 200,000-message send does not queue for hours.
Other channels for Bangladesh
Same country, different economics. We price all three honestly.
Bulk WhatsApp in Bangladesh
Best for two-way: one conversation covers 24 hours.
- • ₹3.91 per marketing conversation.
- • Needs opt-in and template approval. See /bulk-whatsapp-bangladesh/
Not sure which?
OTP and alerts: SMS. Two-way and catalogue: WhatsApp.
- • RCS is not carrier-enabled in Bangladesh yet, so we will not sell it to you here.
- • Send us the message you want to send and the volume, and we will price both.
Pricing
Flexible pricing plans to fit your needs.
Starter
From ₹9,999
Getting registered and live in Bangladesh · + GST
- ✓Sender ID filed with Grameenphone, Robi, Banglalink and Teletalk
- ✓Account setup and test sending to each network
- ✓REST API and dashboard access
- ✓Delivery receipt reporting
- ✓Email support
- ✓Message cost billed separately at ₹0.60 – ₹1.20 – ₹1.20 – ₹1.90 per SMS
Business
From ₹24,999
Regular campaigns and application traffic · + GST
- ✓Everything in Starter
- ✓Separate sender IDs for transactional and promotional
- ✓SMPP v3.4 bind over TLS with agreed TPS
- ✓Scheduled sending in local time (BST, UTC+6) with throttling
- ✓Priority support on WhatsApp and email
Reseller / Enterprise
Custom
Selling Bangladesh traffic under your own brand
- ✓Everything in Business
- ✓White-label panel on your domain with your pricing
- ✓Multi-tier sub-accounts and per-client rate cards
- ✓Prepaid wallets, invoicing and a reseller admin
- ✓Primary and backup route per network
- ✓Named account manager
Our Process
Tell us volume and message type
Monthly volume, whether it is OTP, transactional or promotional, and the language of the content. Those three answers set your rate and your route, so we ask before quoting rather than after.
Send documents for sender registration
Trade licence or company registration, an authorisation letter on your letterhead, the exact sender name and sample message content. We check the ID against the refused list before filing, so you do not lose a week to a rejection.
We file with the operators
Filed through a BTRC-listed aggregator with your traffic classified correctly from the first message, not reclassified after a suspension.
Connect and test in sandbox
SMPP bind or REST key issued immediately, so your developers integrate while registration is pending. Send to your own numbers on each network and read the delivery receipts before you load credit.
Go live and watch the receipts
Load credit, send the first real campaign, and check the per-network delivery rate. If one network underperforms we move the route and tell you that we did.
Technology We Use
Connectivity
SMPP v3.4 over TLS · REST / HTTP API · Webhooks for DLR and inbound · Sandbox credentials
Encoding
GSM-7, 160 characters per segment · UCS-2 for Bangla, 70 per segment · Concatenated long SMS · Per-message segment preview
Networks
Grameenphone — largest by subscribers · Robi · Banglalink · Teletalk — state-owned · Country code +880 · mobile numbers are 11 digits starting 01, with the next digit identifying the operator
Controls
Per-campaign throttling · Opt-out and suppression list handling · Send-window scheduling in local time (BST, UTC+6) · Per-client sub-accounts for resellers
Get in Touch
Ready to start your bulk sms bangladesh project? Contact us today!
AdelSocial Technologies (OPC) Private Limited
115/3 Gautam Nagar, New Delhi 110049, India
Email: info@adelsocial.com
Phone: +91 97739 26687
WhatsApp: Chat with us
FAQ (Frequently Asked Questions)
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Learn More →Rates, regulations and operator details on this page were last reviewed on . Regulations change — if something here is out of date, tell us and we will fix it.
