DPDP Act 2023: What It Means for B2B Marketing

By the AdelSocial Editorial Team · Published 25 Oct 2026 · 1 min read

The Digital Personal Data Protection Act, 2023 (DPDP Act) sets the rules for processing personal data in India. Here is what it means for B2B outreach.

Consent and purpose

Personal data should be processed for a clear, lawful purpose. Keep your outreach relevant to the person's professional role.

Honour opt-outs fast

Give every recipient an easy way to opt out and suppress them across all future campaigns.

Buy from accountable providers

Choose data providers who explain sourcing, refresh data regularly and remove opted-out contacts.

Keep records

Document where your data came from and how consent and opt-outs are handled.

Practical checklist for campaigns

• Identify yourself and your company clearly in every message.
• Add a one-click unsubscribe to emails and an opt-out keyword to WhatsApp and SMS.
• Sync opt-outs across every tool your team uses within 24 hours.
• Collect only the fields you actually need for the campaign.
• Delete or refresh old lists instead of reusing stale data.

This article is general information, not legal advice. Speak to a lawyer for your specific situation.